What Does a Foundation Degree in Entrepreneurship Teach Me?

Entrepreneurship is a growing subject of study in the UK. With foundation courses and the opportunity to take an online degree popping up at an increasing number of institutions, it seems logical that one would ask exactly what a course in entrepreneurship entails. One of the first areas a typical UK entrepreneurship course might focus on is the business environment. What is the state of the economic environment within the UK and how does this affect business therein? What of the continual increasing affects of being part of the European Union? These questions will no doubt be explored with further focus on the importance of trade among businesses in the UK and internationally.

There will also no doubt be some in depth study of the nature of marketing. What is the importance of marketing in regards to the company or organization itself, as well as the wider society in general? Who will buy the product or services? And how will it be distributed, promoted and priced? These are all factors that have to be agreed upon, sometimes by several parties, and sometimes by one person alone. But of course, the decision can be of the utmost importance for the success of the business.

Business and project planning will also likely be addressed to some degree of examination. Many aspects make up this area including: financial planning, study of the managerial role and widely used techniques, as well as how to raise and use funding fairly and wisely. Business planning will take in a degree of competitor analysis in order to ascertain the movements and operations of those who already exist within the market you have an interest in. There will also no doubt be an analysis of the market in general, with a focus on trends already apparent.

It is of obvious importance that any contemporary and forward thinking adult education course in entrepreneurship has a module of study on web design and internet marketing. This is due to the extreme importance of any successful business having at least some internet presence, and that is using the avenues most suited to them. Research will also need to focus on markets and innovation in certain industries, and the need to learn how to conduct and present market research will need to be analysed and evaluated in some depth.

By Sarah Maple